Maria Cristina, also known as MC,
is a seasoned advertising executive
with extensive experience
communicating with consumers
throughout a diverse set of industries
in the General Market, U.S. Hispanic
and International markets.

She has proven success overseeing strategic
planning and promotional programs that focus on
product/service launches, maintenance and eroding
market share.

Throughout her career as an advertising executive,
she has been responsible for commercial and
corporate productions undertaken by her clients.
Responsibilities included managing the overall
project, budget, and overseeing schedules to
ensure the work was aligned with
client expectations.

MC’s client roster includes American Airlines,
Costa Rica National Tourist Bureau,
Greater Miami Convention and Visitors Bureau,
Kentucky Fried Chicken, Johnson & Johnson,
Nestlé, L’Bel Paris, Milkita - Unican and Western
Union brands Orlandi Valuta and Vigo Remittance.

Maria Cristina holds a Bachelor of Arts in Advertising
from Florida State University.
Marita has a long career in the world
of production. Since her start in
Peru, she concentrated on integrated
campaigns, managing projects from
concept to the screen. Her passion
for writing has always run parallel to her ability as a
producer from writing her own scripts to producing
them and supervising the post-production.

She managed the brand image of well-known
television stations in Peru, produced news and
cultural segments for local television, and
independently produced television commercials in

As a creative writer, she wrote web content and
weekly newsletters for one of the most prestigious
cosmetic brands in South America.

Once relocated in the U.S., she took all her past
experience and specialized in the U.S. Hispanic
market. She has written and produced innumerable
commercials that aired nationally for clients
L’Bel Paris, DISH Network, Western Union,
Americatel, Milkita–Unican and Spirit Airlines among

Marita has a Bachelor of Science in
Communications from the University of Lima.
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